Senior Creative Lead
Achieva Credit Union | Communication That Connects
Internal Communications | Employee Engagement | Brand Systems
THE CHALLENGE
As Achieva grew across multiple branch locations, internal communication became increasingly difficult to manage consistently. Managers needed practical ways to communicate training, initiatives, and important information without every message becoming a new design project.
THE APPROACH
I partnered with executive leadership, branch managers, an external consultant, and teams across the organization to understand where communication was breaking down and what managers actually needed.
Through workshops and focus groups, we identified communication gaps, aligned priorities, and explored how design could make internal communication easier to create, share, and understand.
That work led to the Huddle Training Kit — a flexible communication system built around how teams actually work.
THE SYSTEM
Huddle Training Kit
A branded toolkit that gave managers practical resources for team meetings, training, and organizational initiatives.
Modular Visual Framework
A flexible visual system connected different types of communication while allowing teams to adapt content to their specific needs. Editable PDF templates allowed managers to create and customize communications without relying on a designer for every update.
Selected Brand Applications
Applied across print, digital, and internal communications.
Impact
Reduced Design Dependency
Managers had practical tools for creating and adapting communications without starting from scratch.
Built for Reuse
Modular templates and components could be adapted across meetings, training, and organizational initiatives.
Extended the Brand Internally
The system brought Achieva's visual identity into everyday employee communications across locations.