Art Director
Brand Strategy | Multi-channel Communications | Editorial Systems
Challenge
AAPL was undergoing a strategic transformation, including a new leadership direction and the transition from ACPE to AAPL. The organization needed a brand that reflected its evolving mission while bringing consistency across publications, conferences, marketing, and digital communications.
approach
I partnered with executive leadership and cross-functional teams to translate the organization’s new vision into a cohesive brand identity. Together, we developed a scalable brand system that aligned publications, conferences, marketing, and digital communications under one unified visual framework.
strategy
Partnered with executive leadership and cross-functional teams to translate a new name, vision, and positioning into a cohesive brand identity.
Brand Identity
Developed the visual identity system, brand standards, and design framework that guided implementation across the organization.
Editorial Design
Created a modular editorial system that improved readability and standardized templates, style sheets, and production workflows across journals, newsletters, and educational publications.
Conference Branding
Designed a cohesive event experience across signage, programs, presentations, and attendee communications.
Marketing & Digital
Extended the identity across marketing campaigns, web graphics, presentations, and member communications to deliver a consistent brand experience.
Impact
Unified the Brand
A cohesive identity brought consistency across publications, conferences, marketing, and digital channels.
Improved Efficiency
Reusable templates and design standards streamlined production.
Supported Collaboration
Shared visual systems helped align marketing, editorial, technology, executive leadership, and board stakeholders.
key takeaways
Led an organization-wide rebrand to align with a new vision and future growth, building stakeholder buy-in early and creating a scalable brand system that improved consistency, supported change, and kept multiple departments moving efficiently.